How to Get Your Bond Passed
2. Build the Ballot
Preparation is even more important when the time comes to write the bond measure itself. Every district has a list of top priorities, but those doesn’t necessarily correspond to what the electorate is willing to pay for. Run some polls and find out what items are appealing enough to provide enough yes votes to win. If insisting on spending money for a new laptop for every high school student will cause the district to lose the bond, drop it.
“We do a lot of polling early on and get a sense of what voters want to support. You’ve got to sprinkle some sugar on the bran. We’re sure we fund what we need, with a mix of things we can highlight,” says Glenn Gritzner, who was special assistant to the superintendent in the Los Angeles Unified School District through three bond issues in the last four years that totaled more than $10 billion.